Atlas
Travel
Revolutionizing Expedition Cruise Booking
Brand design and creative • Web design and development
The Challenge
Atlas Ocean Voyages, known for its luxurious and intimate yacht-style expeditions, sought to enhance its digital presence by introducing an online booking system. The goal was to create a seamless, personalized experience that mirrored the exclusivity and adventure of their voyages, enabling travelers to effortlessly plan and book their dream expeditions.Tactics
- Buyer Journey Mapping
- Experience Design
- Content Strategy
- Interaction Design
- Booking Flow Development
The Approach
Matic Digital partnered with Atlas’s leadership to reimagine the traveler’s digital journey. By conducting comprehensive user and market research, we identified key opportunities to elevate the booking experience. The new platform needed to reflect the high-end nature of Atlas’s brand while offering a streamlined, intuitive, and engaging experience.
The Solutions
Personalized Traveler Experience
We integrated features that allow guests to customize their voyages based on preferences, ensuring a unique and tailored travel experience.
Seamless Online Booking Flow
Engineered a first-of-its-kind online booking system designed specifically for expedition cruises, simplifying the reservation process.
Enhanced Visual Storytelling
Developed compelling narratives and visuals that vividly showcase Atlas’s unique destinations and luxurious onboard experience.
Optimized User Engagement
Crafted a responsive and dynamic interface that ensures a consistent, high-quality experience across all devices.
The Outcomes
A Seamless Online Booking Experience – A user-friendly, highly visual platform that empowers travelers to plan and reserve expeditions with ease.
Elevated Brand Storytelling – Engaging content and design that immerses users in the luxury and adventure of Atlas Ocean Voyages.
Increased User Engagement & Bookings – A notable rise in traveler interaction and completed bookings post-launch.
By transforming its digital experience, Atlas Ocean Voyages now offers an intuitive and engaging platform that aligns with the brand’s high-end reputation, setting a new standard for expedition cruise bookings.
Client
Atlas
Industry
Travel
Tactics
Buyer Journey Mapping
Experience Design
Content Strategy
Interaction Design
Booking Flow Development
Timeline
Present