Centrana

A platform this powerful needed a brand to match.

Centrana gives facilities, energy, and sustainability teams a clear view across multi-site portfolios. It’s a command center for field work, a marketplace for high-performing service partners, and a strategic engine for identifying opportunities across asset and location data, all in one place.

But none of that mattered without the right story, name, or structure to bring it to life. Internally, the product was known as “TESP.” Externally, it didn’t exist. ForeFront Power had the tech and the expertise, but needed a partner to help shape the identity, define the value, and communicate it in a way that resonated with doers and decision-makers alike.

They also faced a broader industry issue: the energy space is full of passion and innovation, but lacking in storytelling that distills complexity into clear value. We saw that as an opportunity.

Naming & Narrative That Centered the Real Hero

We started by naming the product. “Centrana” captured both the intelligence and operational centrality of the platform, while sounding approachable and trustworthy. But the name was just the beginning.

We knew our messaging couldn’t undermine the real heroes: facilities managers. These are the people who actually keep things running, usually behind the scenes. We had to speak their language, demonstrate that Centrana helps them (not replaces them) and show how it empowers smarter decisions, faster responses, and bigger-picture thinking.

A Site Designed for the Real Workflow

The site structure was mapped based on input from key audiences: Facilities, Energy & Sustainability, and Stakeholders. We also showcased Centrana’s core value through its modular architecture:

• Control Center – Manage all field work in one place
• Marketplace – Access a managed network of vetted service partners
• Opportunity Engine – Uncover strategic opportunities with enriched data

We visualized how Centrana aggregates data from disparate sources (repair logs, energy usage, vendor performance, regulatory data) and transforms it into standardized, actionable insights.

A New Precedent for FFP

Centrana marks ForeFront Power’s first major foray into launching a product outside the core FFP brand. The stakes were high: it needed to succeed internally, externally, and with parent company Mitsui & Co.

It did. The branding has been praised for its clarity, tone, and design system, setting a strong foundation for future launches from the ForeFront team.

A Platform That Speaks to the Field and the Future

From voice and visuals to structure and storytelling, everything we built reflects Centrana’s real-world use cases and potential.

A Strategic Foundation for Scale

The Centrana platform is now positioned to grow, with a CMS-driven site that supports dynamic content, flexible partnerships, and future product expansion.

A Trusted Launchpad for Innovation

Internally and externally, the launch was met with enthusiasm. Centrana is a clear signal of where ForeFront Power (and the industry) is headed.