GoDaddy Registry

Changing the Narrative Around Alternative Domains

For many GoDaddy customers, .com and .net were the only domains that mattered. Despite their availability and strategic value, alternative domains carried a stigma—perceived as second-tier or less credible. Our challenge was clear: shift this perception and effectively communicate the value of alternative domains through a single webpage.

Turning doubt into Trust: A Research-Driven Approach to Alternative Domains

Matic Digital partnered with GoDaddy Registry to craft a compelling, research-driven narrative that highlighted the power of alternative domains. Through strategic UX/UI improvements, data-backed storytelling, and a refined buyer journey, we transformed skepticism into trust.

Real Results, Real Impact

• 20% increase in total average traffic engagement session time – Visitors spent more time exploring and understanding the value of alternative domains.

• 115% increase in organic traffic – Enhanced SEO and content strategies significantly boosted discoverability.

• 90% increase in organic click-through rates – Improved credibility and structured content led to higher engagement.

• Significant improvements just 5 months post-implementation – Rapid and measurable impact on customer perception and conversions.

By blending user experience enhancements with persuasive storytelling, Matic Digital helped GoDaddy Registry shift the narrative around alternative domains, proving their legitimacy and value in the modern digital landscape.