Signaling evolution while honoring legacy

Nextpower had grown from a solar tracking company into a comprehensive technology platform with adjacent hardware and technology offerings that allow them to do more for their customers. They needed a brand that could represent this broader vision without losing the trust and recognition built over more than a decade.

At the same time, they needed a digital experience that could serve diverse audiences across the solar project lifecycle—developers, EPCs, asset owners, and investors.

Building for what’s next

We worked closely with Nextpower's leadership, marketing, and product teams to understand how their evolution from Nextracker to Nextpower should show up across every touchpoint. The visual identity carries forward recognition while signaling growth, supported by a component-based design system on Contentful.

Balancing evolution with equity

The Nextpower identity represents the company’s evolution into a comprehensive energy technology platform while maintaining visual continuity with the established Nextracker legacy. The result clearly signals growth and expanded capabilities to the market.

A unified digital experience

The new site mirrors how solar projects actually work, making it intuitive for each audience to find exactly what they need—whether that’s technical specifications, case studies, or performance data. Every product and service now lives under one cohesive brand story.

A design system for global consistency

A comprehensive identity system connects every touchpoint: refined color palette, accessible typography, 150+ customer icons, motion guidelines, and an extensible UI component library built in Figma and Contentful. This enables teams worldwide to create on-brand materials across hardware, software, and data solutions.

Content tools for velocity

Modular content architecture in Contentful gives marketing teams the flexibility to launch new pages, update product information, and adapt messaging without development resources with the speed and precision needed for a fast moving industry.

Positioning for the next era of energy

The Nextpower brand positions the company to communicate their full capabilities, from field-proven hardware to AI-powered inspection. The identity system and technical architecture give Nextpower the foundation to grow into new markets, launch new products, and serve new audiences as they continue defining what's possible in energy infrastructure.