Energy
We partnered with Nextpower to evolve their brand identity and build a digital experience as intelligent and scalable as the energy infrastructure they deliver worldwide.
Brand design and creative • Web design and development
The Challenge
Nextpower had grown from a solar tracking company into a comprehensive technology platform with adjacent hardware and technology offerings that allow them to do more for their customers. They needed a brand that could represent this broader vision without losing the trust and recognition built over more than a decade.
At the same time, they needed a digital experience that could serve diverse audiences across the solar project lifecycle—developers, EPCs, asset owners, and investors.


The Approach
We worked closely with Nextpower's leadership, marketing, and product teams to understand how their evolution from Nextracker to Nextpower should show up across every touchpoint. The visual identity carries forward recognition while signaling growth, supported by a component-based design system on Contentful.

The Nextpower identity represents the company’s evolution into a comprehensive energy technology platform while maintaining visual continuity with the established Nextracker legacy. The result clearly signals growth and expanded capabilities to the market.
The new site mirrors how solar projects actually work, making it intuitive for each audience to find exactly what they need—whether that’s technical specifications, case studies, or performance data. Every product and service now lives under one cohesive brand story.


A comprehensive identity system connects every touchpoint: refined color palette, accessible typography, 150+ customer icons, motion guidelines, and an extensible UI component library built in Figma and Contentful. This enables teams worldwide to create on-brand materials across hardware, software, and data solutions.


We designed a brand made to be lived in. Every detail--from field gear to digital touchpoints--embodies the strength and precision of the people behind the power.
Modular content architecture in Contentful gives marketing teams the flexibility to launch new pages, update product information, and adapt messaging without development resources with the speed and precision needed for a fast moving industry.


The Impact
The Nextpower brand positions the company to communicate their full capabilities, from field-proven hardware to AI-powered inspection. The identity system and technical architecture give Nextpower the foundation to grow into new markets, launch new products, and serve new audiences as they continue defining what's possible in energy infrastructure.

Client
Nextpower (formerly Nextracker)
Industry
Energy
Tactics
Deep stakeholder interviews
Competitive and market positioning analysis
Brand architecture and naming exploration
Messaging framework and tone of voice development
Visual identity system and logo redesign
UX and IA strategy
Web development on a global CMS
Launch governance
Brand guidelines
Timeline
2025