Positioning a cyber security technology advisor for scale.


Matic partnered with Ballast to do a deep brand and goals strategy engagement - then we brought it to life with design. We interviewed the founders, clients and core team to align on what Ballast is today, and what it can be to the clients they serve.


Brand building

Creative direction

Content strategy

Product development

UI & visual design

Experience design

Marketing design

Design System

Campaign creation

Product leadership & strategy