Bringing data teams together


Napkin is a tool developed in-house by a group of data scientists and developers to help rapidly improve accuracy, cost management and query optimizations. They help data science teams, software teams and business analyst groups structure, transform and query big data with little to no code other than a simple SQL command. We worked closely with their leadership and development teams to guide the conversion focused web and brand positioning. We are currently engaged in bringing their command-line app to live in a web environment.


Product leadership & strategy

Creative direction

Experience design

UI & visual design

User testing & validation

UX Prototyping

Marketing design

Content strategy