Re-imagining a technology brand.


Soostone is an AI technology brand that delivers outstanding ROI for luxury travel, gaming and retail brands. Their automation tech is smart, future-forward and predictive. Their brand needed to capture and reflect the next-level solutions they deliver their own clients. We worked with Soostone to activate a full digital brand strategy starting with overall company positioning, identity, web, email and sales collateral.


Content strategy

Creative direction

Experience design

Marketing design

UX Prototyping

User testing & validation

UI & visual design

Design System