Rethinking digital healthcare


We helped Well define their brand and entire native mobile customer experience using daily touchpoints unique to each individual user based on their needs and app activity. We established an illustrated brand language to keep users engaged and progressing through daily tracking and rewards accrual with as little reading as possible. The usership of Well continues to scale into the hundreds of thousands and new features are rolling out in the near future.


Product leadership & strategy

Creative direction

Experience design

UI & visual design

User testing & validation

UX Prototyping

Marketing design

Content strategy