Health Tech
Well
We helped Well define their brand and entire native mobile customer experience using daily touchpoints unique to each individual user based on their needs and app activity. We established an illustrated brand language to keep users engaged and progressing through daily tracking and rewards accrual with as little reading as possible. The usership of Well continues to scale into the hundreds of thousands and new features are rolling out in the near future.
Services
Product leadership & strategy
Creative direction
Experience design
UI & visual design
User testing & validation
UX Prototyping
Marketing design
Content strategy
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